What do Steve Jobs, movie posters, comics, and your favorite blog have in common?
They all stress brilliant typography. Who wants to read anything if it is unbearable to do so? Font type and size are critical elements in determining the success of a major call-to-action or the likelihood of someone reading your 7,000 word review on Disney’s newest attraction.
With resources like Google Fonts, it is easy to find the font to match your tone and style. But how do you implement it on your WordPress website? Well, my friend, you are going to want to continue reading for the answers.
With the introduction, updates, and public bashing of Google Pigeon, the new search algorithm that affects local SEO and small business SEO, I felt it might be a good idea to give a comprehensive list. You may have seen your business’s analytics or your clients businesses drop like a rock around September of 2014.
What long-term steps can you take to circumvent changes in local SEO? What exactly changed once Google Pigeon came out?
A landing page can be the introduction to your product. It can be the space where a user makes like Fry from Futurama and proudly proclaims, “take all of my money.” It can simply be a vehicle to gather leads via email.
As a WordPress user, you know that you have access to a platform that is highly customizable with themes and plugins, but you may not know where to go when designing the best landing page. Learn about overall landing page practices as well as specific strategy for select types of landing pages, from the front page to the checkout page.
iOS7 and Windows 8 tablets helped popularize flat design and websites became far more visual. Publications began organizing articles and content in new and fun ways. Simultaneously, websites with large landing page designs became the staple for businesses selling digital goods and services.
Seriously. Think about all of the websites with gigantic images and simple call-to-actions that you saw this year.
Going forward can we expect a major shift or change in the web design landscape? We doubt it, but here are some serious considerations to think about when designing on the new web.
Now that you have a beautiful website built with a beautiful landing page ready to convert, it is time to get people on the site.
If nobody is running to your website for advice or for the solution your selling, there is no reason to have the website in the first place. Find out how to structure content for your business so people will find you on a Google search.
A study by SEO firm HubSpot shows that 55% of all visitors to a website spend less than fifteen seconds on said site before navigating somewhere else. Blame it on the instant gratification of modern society or the availability of so much information.
It doesn’t matter what causes this, what matters is optimizing your website under the condition that you have fifteen seconds to pitch your brand to most visitors.
WordPress 4.0 is coming out more quickly than you might think. At the time of this posting, it might even be coming as soon as next week! Certainly something as major as 4.0 should be a big deal, right?
Before you go running and screaming to you and your client’s websites, you should check out what is new with the most current update. We have been testing this new version of WordPress vigorously on test servers and have the rundown.