You were told to start using WordPress because it was simple. You were recommended WooCommerce as the solution of choice for eCommerce for its price, options, and integration with WordPress. While this is great, there is still a fair bit of setup involved with creating a WordPress eCommerce website. Building the pages is one thing,…
Have you ever been waiting to purchase a product at a physical storefront, but the line was so long that you just left? Maybe you had somewhere important to be and the purchase was impulsive. This mentality is not exclusive to physical retailers. Getting people to buy product is only as good as the process involved…
We have been spending this month going over various ways to optimize your WordPress website and tools to use to do so. One of the most asked questions we get is how to actually track the performance of your plugins and other processes on your website. Luckily, we managed to spot a plugin called WP…
You want your WordPress website to go fast, and you have heard that the Content Delivery Network (CDN) is the way to go. After all, they take your website, distribute it across many servers, and allow your content to be delivered in shorter time and with fewer technical hiccups. If you are serious about speeding…
Heard of the 80/20 rule? This rule states that you get 80% of your business from 20% of your customer base. They are your stalwart companions // your diehard fans // your most precious resource. The problem is, when these folks visit your WordPress website, it takes a while to load your page. With browser caching…
You can optimize your code. You can make all of the changes you want to plugins. At the end of the day, to attract the visual attention of a user, your landing pages and blog posts will almost certainly have images. And these images will take up space. A LOT OF SPACE. That means a…
It is January of 2015, and gyms everywhere are filled with people and their New Year’s resolutions. There is no more inspiring time to get in shape! But your body is not the only thing that might need to lose a few pounds. Your website(s) can use some trimming as well. This is always the case as there…
You can’t compete with Zillow. Forget about tackling Trulia. It is frustrating to perform a Google search only to find that the first three pages of real estate searches have nothing but links to these juggernauts. So how do you make a real estate website optimized for the front page of Google? You have to bypass the…
Time to hit you with a crazy number. 0.1 That is the limit on the number of seconds it takes for a user of a website to think a site is loading and working properly. Any more than this and your user might bounce from your page. Beyond this numeric value, there are also plenty of…
Get your front-of-house product on the front page of Google Having an eCommerce website that is not optimized for Google is like having a store without a sign, window, or door. The products are there, but there is no way for a prospect to find your content. The web is the place to sell your product….