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Enabling Yoast Breadcrumbs

One of the very first plugins we enable when installing a new WordPress website is Yoast SEO.

Because of that, we are baking in support for Yoast Breadcrumbs right into our themes.

Why is that important?

Well first off, not every theme is ready for the world’s most popular WordPress SEO plugin.

We’re proud to say our premium themes are.

Why you should enable Yoast SEO breadcrumbs

Second, enabling  breadcrumbs will help with a whole batch of user experience goodness.

1. Navigating through your content 

It’s important that a user can easily navigate your blog or business website. Look right above this post, you can easily navigate back to our parent blog section. This will increase your click through rate and general usability of the site.

2. Usability

As your blog continues to get indexed and become more popular, chances are visits will come to interior pages of the site. If your pages are a few categories deep, seeing a breadcrumb trail will help your visitor understand the context of the page.

Example, they land on a product page categorized under “Web design.”  Now the visitor should understand that you’re a web designer and potentially offer services around that category.

3. Search Engine Optimization

It’s no secret ranking is getting harder these days.

Google will interpret these breadcrumbs and help add to your overall ranking of the page. There are plenty of other SEO settings you can enable with Yoast’s plugin, but breadcrumbs should be on the top of your list.

Don’t have a Slocum WordPress theme?

No problem.

Looks like you might need to do a bit of coding to get that up and running. Here’s the checklist right from Yoast’s site:

  1. Download the plugin
  2. Unzip the package and upload the file to your WordPress installation’s plugins folder
  3. Enable the plugin
  4. Adjust any settings you want under Settings -> Breadcrumbs
  5. Add the following code to your theme’s template(s):
<?php if ( function_exists('yoast_breadcrumb') ) {
	yoast_breadcrumb('<p id="breadcrumbs">','</p>');
} ?>

and that should do it!

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This entry was posted in Blog, Plugins, SEO

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