SEO Archives - Slocum Themes

Is my WordPress website mobile-friendly? (after Google update)

Leave a Comment / Blog, Design, SEO, Web Marketing, WordPress / By Dan Zarzycki

As a member of a web agency, it is rare that I receive panic FROM a client. Normally, we are the ones identifying risks and resolving them. This all changed after Google made an announcement; as of April 21, 2015, the appearance of your website on a search results page would be far more dramatically affected by its mobile presence. In short, if your website is built with mobile use in mind or is “mobile-friendly”, you are in the clear. If not, your site may not display in search results where it once did. Needless to say, our inboxes erupted with client …

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Smush.it may not work. Here are some alternatives.

9 Comments / Basic Web, Blog, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

You may or may not be surprised to learn that WP Smush.it is an image optimization plugin for WordPress that uses Yahoo! to run its services. With the popularity of WordPress and the plugin — which is at time of posting active on over 300,000 websites — it is safe to say that Yahoo!’s servers were getting taxed to perform the operations on your images. In fact they were getting taxed so much that there is concern that the server load is too much for Yahoo! to continue with the service it offers. It is time to look for alternatives …

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Speed up WordPress eCommerce website WooCommerce

Speed up your WordPress eCommerce website

2 Comments / Blog, Conductor, Development, Plugins, SEO, WordPress / By Dan Zarzycki

Have you ever been waiting to purchase a product at a physical storefront, but the line was so long that you just left? Maybe you had somewhere important to be and the purchase was impulsive. This mentality is not exclusive to physical retailers. Getting people to buy product is only as good as the process involved in making the sale. Don’t cause someone to leave your eCommerce website because it is too slow to load.

New WordPress Plugins – WP Performance Profiler

2 Comments / Blog, Conductor, Development, Plugins, SEO, WordPress / By Dan Zarzycki

We have been spending this month going over various ways to optimize your WordPress website and tools to use to do so. One of the most asked questions we get is how to actually track the performance of your plugins and other processes on your website. Luckily, we managed to spot a plugin called WP Performance Profiler from Interconnect IT Ltd. which hopes to help determine how fast all of the processes on your site are performing as well as other facets of development, like plugin speed. Note: This post can be a bit more technical than some of our …

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How to set up MaxCDN on a WordPress website

2 Comments / Blog, Conductor, Development, SEO, WordPress / By Dan Zarzycki

You want your WordPress website to go fast, and you have heard that the Content Delivery Network (CDN) is the way to go. After all, they take your website, distribute it across many servers, and allow your content to be delivered in shorter time and with fewer technical hiccups. If you are serious about speeding up the page load of your WordPress website and your client’s, find out why to choose MaxCDN and how to set it up on a WordPress website.

How to test performance of a WordPress website

Leave a Comment / Blog, Conductor, Design, Development, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

It is January of 2022, and gyms everywhere are filled with people and their New Year’s resolutions. There is no more inspiring time to get in shape! But your body is not the only thing that might need to lose a few pounds. Your website(s) can use some trimming as well. This is always the case as there are always ways to optimize code, reduce requests, and get your site loading faster on mobile devices and desktops alike. Learn how to test performance of a WordPress website using GTMetrix, Screaming Frog, and WordPress plugins and learn how to interpret some of the …

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How to optimize your WordPress site

5 Comments / Blog, Conductor, Development, Plugins, SEO, WordPress / By Dan Zarzycki

Time to hit you with a crazy number. 0.1 That is the limit on the number of seconds it takes for a user of a website to think a site is loading and working properly. Any more than this and your user might bounce from your page. Beyond this numeric value, there are also plenty of other organic and technical reasons why it is important to optimize your WordPress site. The Technical: Google factors in many technical elements of site speed while rating a page for its popular search engine. The Organic: Users don’t want to wait for a website to load. …

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17 WordPress eCommerce SEO tips for selling more products

5 Comments / Blog, Design, Development, Plugins, SEO, Simple Shop, Web Marketing, WordPress / By Dan Zarzycki

Get your front-of-house product on the front page of Google Having an eCommerce website that is not optimized for Google is like having a store without a sign, window, or door. The products are there, but there is no way for a prospect to find your content. Read on to learn eCommerce SEO tips for selling more products. The web is the place to sell your product. The web is the first place someone may look for a product, whether physical or digital. This may be to find a local product offering or to purchase a product at a better …

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Case Study: Avery Gardens (Modern Business Pro + Conductor)

Leave a Comment / Blog, Design, Development, Modern Business Pro, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

How a gardening business owner used Modern Business Pro and the Conductor plugin to make a WordPress website with room to grow. Avery Gardens is a gardening business and landscape maintenance business based in the United Kingdom with a strong client base and great work ethic. The owner wanted a site that brought attention to the accolades and professional work of his company. He turned to the Modern Business Pro WordPress theme and the Conductor plugin to solve this problem. Take a tour as we show you how he used these tools to build his site.

Lights! Camera! WordPress!

Leave a Comment / Blog, Design, Plugins, SEO, WordPress / By Dan Zarzycki

Adding video content to your WordPress website and why video it is good for SEO and bad for SEO. It is hard to argue with the numbers. Every day, more than 3.7 billion YouTube searches are made and more than 3 billion videos are viewed. In 2010, there were 700 billion video plays. And this is an OLD NUMBER. The potential for video exposure is even greater in 2014, and you are going to want to take advantage.