Businesses are increasingly harnessing the power of technology to drive their growth, both in terms of interacting with customers and improving internal processes and operations. Modern-day businesses can gain a competitive edge, improve efficiency, and open up new potential opportunities by leveraging the latest technology for sales, marketing, content creation, and even customer services.
One such technology is Artificial intelligence (AI).
Artificial Intelligence (AI) is transforming ways to create, manage, and disseminate content. An AI like Copymatic.ai can process and analyze vast amounts of data quickly and accurately, helping content teams to collaborate and create content effectively.
AI helps create good content for your business while saving time and money since it automates mundane tasks, leaving content teams more time to drive creativity. AI-driven automation simplifies researching for articles, editing the writeups, and collaborating on the same document.
One way to create content faster is to have multiple teams of writers working together to create content. Since 65.2% of businesses use WordPress as CMS, it becomes easy for content teams to collaborate.
One way to create content faster is to have multiple teams of writers working together to create content. Since 65.2% of businesses use WordPress as CMS, it becomes easy for content teams to collaborate.
Moreover, with collaborative publishing in WordPress, content creators can effortlessly collaborate over pieces of content. This makes it easy for authors, managers, editors, publishers, and other stakeholders to maintain an efficient workflow.
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Gradually, using AI in content creation has become a norm. Let us explore some common ways AI enhances content collaboration and employee productivity.
Create meeting summaries
Gone are the days when you’d need someone to prepare meeting minutes for content creation talks. Building on the technology of speech-to-text transcription through natural language processing (NLP), AI can do more than generate a verbatim log of conversations.
The crucial point is to convert speech into digital form, which can be connected to other text forms, such as Word documents or chat messages. All such information is then fed to data streams, allowing AI to process them. This way, AI applications can create tailored summaries for each team member based on predetermined criteria, no matter how many people are involved or how long the meeting lasts.
Moreover, NLP also helps identify key topics discussed in the meeting. This enables AI to summarize the conversation and create user-specified summaries of relevant content by providing keywords or phrases.
Such technology allows the content team to quickly generate concise reports of the essential points discussed during a meeting, eliminating the need for lengthy replays. Such teams can also leverage AI to generate summaries of past meetings, providing a comprehensive overview of what tasks need to be accomplished.
Plagiarism detection
Plagiarism detection identifies text from the author’s language, thoughts, ideas, or expressions and compares it with any existing work. AI-based content plagiarism detection works by assessing the similarity between two pieces of content. It looks for word-for-word matches, sentence structure, and other characteristics that may signify plagiarism. Any overlapping is considered plagiarism.
Manually detecting plagiarism requires enormous effort, which is almost impractical in cases where comparing plenty of other online resources is necessary.
AI scans other online texts simultaneously with software-assisted detection and reporting to determine the plagiarised text. Many well-known plagiarism detection tools, like Copyscape, Smallseotools, Duplicheker, etc., leverage AI to identify such content.
The AI then calculates a plagiarism score based on its findings to identify how much of the content has been copied from a source.
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AI-based writing and editing
The use of AI technologies in writing and editing is increasing, especially with AI-content generation tools like ChatGPT, HelloWoofy, DeepL Pro, etc.
Also, content teams can use automated tools that suggest changes and improvements to a person’s writing to —
- Providing spelling and grammar corrections
- Rephrasing and restructuring sentences
- Suggesting ideas for topics and content
AI-based writing and editing technologies allow people to quickly produce better-quality text with fewer mistakes, freeing up time for other tasks.
Businesses can use AI-based writing and editing tools to improve the efficiency of employees’ written communication, such as their emails, reports, and presentations. Moreover, content teams can distribute tasks among themselves for AI-specific tasks for idea generation, developing content online, refining output, etc.
AI-based writing tools can help writers in a variety of ways
1. Text summarization: AI-based content writing tools can help writers summarize large amounts of text quickly and accurately. This can be useful when researching a topic and trying to synthesize much information. This is a great tool for someone experiencing writer’s block to get ideas flowing.
2. Grammar and spell check: AI-based tools can help writers detect grammar and spelling errors, enabling them to create more accurate and impeccable documents.
3. Automated content generation: AI-based writing tools can help writers generate content quickly and accurately. This can be useful for quickly creating content for articles or blog posts. Everyone in the content team can use ChatGPT to get an idea about the content, generate prompts to develop key pointers, and set the narrative for a piece.
4. Text Categorization: AI-based tools can help writers quickly categorize text into different topics or themes to quickly organize and analyze large amounts of text.
Content optimization
AI-based content optimization is essential for content teams looking to boost their collaboration and productivity. With AI-enabled content optimization, teams can easily identify and address any potential issues in their content before publishing it. This helps teams reduce wasted time and resources, allowing them to produce high-quality content more efficiently.
Tools like MarketMuse (AI-powered Content Intelligence and Strategy Platform) and Clearscope (SEO content optimization platform) help content creators and SEO professionals to optimize their content for search engines using the right keywords.
Additionally, AI-based optimization enables content teams to identify opportunities for collaborative editing while developing content. Here, a team works on a perfect headline and brainstorms to make changes until it is catchy. This leads to better content and more efficient workflows.
Content teams are often tasked with managing large volumes of content to meet deadlines and stay organized. Introducing AI-based content optimization makes such tasks much easier. It provides content teams with insights into their content’s performance, identifying potential issues (editing, lack of keyword use, not linking a stat, etc.) before they become major obstacles.
This way, AI-based content optimization helps teams identify ways to improve the quality of their content. This includes identifying opportunities for creating new content, such as multiple authors collaborating to combine two pieces of content into one or adding new elements to an existing piece of content.
Additionally, it can provide content teams with suggestions on optimizing their content for SEO purposes, allowing them to reach a larger audience and increase their visibility online.
Get fresh topics and keywords
Writers often think, “Why should we have 30-40 topic ideas if we need to produce just ten pieces? Well, having an inexhaustible supply of potential topics to write about is crucial to the success of any content marketing campaign. It is a great way to sift through content and find the concepts people are most interested in reading.
The necessity to plan for what to write about next is a significant barrier to content production for some authors. The good news is that you can quickly and easily produce hundreds of content subject ideas and keywords by using AI. It’s a great visual aid for discovering new avenues of internal links to pursue SEO.
Tools like HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator, and others. can help jumpstart creativity among content writers. Enter a few keywords, and you’ll generate a practically infinite list of topics. Also, a clickbait headline generator can provide particularly controversial or provoking ideas.
You can also use ChatGPT to generate content ideas that work by extracting relevant keywords from user queries and then combining those with information from its knowledge database to create new ideas. Content teams can use it to generate ideas for emails, blog posts, social media posts, and more.
It takes user input and uses a class of machine learning NLP called Large Language Model (LLM), where algorithms generate texts to provide new ideas. For example, enter the phrase “digital marketing trends,” and ChatGPT will suggest related phrases like “email marketing tips” or “social media influencer campaigns.”
Here’s a quick example of how ChatGPT works with context and prompt.
Context:
Prompt:
Source: ChatGPT Promt
While you’d need to fine-tune the answers you get, asking a chatbot may be just as effective as asking another person to break through a creative barrier.
Are you interested in maximizing your online growth? We can help with Web Strategy, Web Design & Development, SEO, and content writing. Talk to Us! Call: (857)400-8959
Wrapping up
Marketers must consistently provide high-quality content for brands looking to create a positive reputation. They can have their content team use AI to drive creative ideas, ensure optimized content, and leverage effective collaboration. According to Kamau Bobb Google, we’ll see more discoveries of AI-assisted technologies that help raise your content production process to a new level.
As businesses try to outgrow one another through content creation, the need for AI is bound to rise. The ease of use and affordability attracts many small and medium businesses to adopt AI gradually. As discussed above, it is now becoming one of the necessary tools to enhance collaboration and productivity in content creation.
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