Now that you have a beautiful website built with a beautiful landing page ready to convert, it is time to get people on the site.
If nobody is running to your website for advice or for the solution your selling, there is no reason to have the website in the first place. Find out how to structure content for your business so people will find you on a Google search.
SEO content on your WordPress Website
If you are reading this article, chances are good that you have at least a basic understanding of SEO. Content is very important to getting people to your website. The more content you have in a subject area, the more authority Google will think you have in the subject. Text and context are still the only available tools for Google to understand who you are and what you do. Since search is a textual thing, it makes sense that text is what matters on your site.
Whether it be content, photos, titles, or meta descriptions, you need to make sure that all of your text is geared towards keywords and towards attracting user attention.
You don’t have to be a robot, but you do have to be effective.
WordPress SEO by Yoast
Stop. The first step for SEO on any WordPress install is downloading the free WordPress SEO by Yoast plugin. This is a simple plugin that makes a world of difference.
Aside from allowing for easy entry of Google friendly fields like SEO page titles and meta descriptions, it also offers keyword suggestions and even tracks your individual posts and pages for content tips, suggestions, and improvements.
And again, it’s free. Why aren’t you using this for yourself or for your clients!
Thinking about Keywords
If you want even more help with keywords, you might consider using other tools, like the Keyword Planner on Google Adwords and Google Trends, to find out what keywords are ranking.
In the business, we have a saying:
It’s awesome if you are ranking on Google, but if you are ranking for something that nobody is looking for, what’s the point?
With that in mind, use these tools and watch this video from our popular SEO Lunch web series to determine what keywords you want people to find:
Looking for more help with your keyword selection and marketing campaign? For that we have our EmbraceWP service.
Linking and Link Building
Aside from text, another great way to build authority is by becoming the cool kid on the block — Mr. Popular. How do you do this? Like going to a conference with business cards and getting the contact information from everyone you meet, linking and link building is a great way to establish and form relationships on the web.
Google likes websites with lots of external links from a technical perspective. But that’s beside the point. It is organically beneficial to have people sharing links to your content. And vice versa. The more people share your story, product, or brand, the more natural exposure your site gets.
Take care to make sure this link building is friendly. While Google likes websites with lots of links, paying for spammers to link your content is not good and will result in Google locking down your account. They can tell when that smile is fake.
Get People to your site. Period.
With all of these tools in your tool belt, you should be ready to create the ultimate business website. The website will look good, make people take action, and allow people to find your products and services.
It’s a win/win/win situation.