Web Marketing Archives - Slocum Themes

How to create a WooCommerce website quickly and affordably

Leave a Comment / Blog, Design, Development, Plugins, Simple Shop, Web Marketing, WordPress / By Dan Zarzycki

WooCommerce is the most popular free solution for eCommerce on WordPress. WooCommerce was acquired by WordPress creators Automattic, so we can expect that much will be done to make WooCommerce the official solution for WordPress eCommerce. Thankfully, WooCommerce is also one of the most widely supported WordPress eCommerce plugins. It is the one we have recommended from the beginning and the one we support the most. Our pro themes are even developed with WooCommerce support in mind. Read the resource to find out how easy it was for a business to take a WordPress theme and WooCommerce and build an …

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Is my WordPress website mobile-friendly? (after Google update)

Leave a Comment / Blog, Design, SEO, Web Marketing, WordPress / By Dan Zarzycki

As a member of a web agency, it is rare that I receive panic FROM a client. Normally, we are the ones identifying risks and resolving them. This all changed after Google made an announcement; as of April 21, 2015, the appearance of your website on a search results page would be far more dramatically affected by its mobile presence. In short, if your website is built with mobile use in mind or is “mobile-friendly”, you are in the clear. If not, your site may not display in search results where it once did. Needless to say, our inboxes erupted with client …

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Smush.it may not work. Here are some alternatives.

9 Comments / Basic Web, Blog, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

You may or may not be surprised to learn that WP Smush.it is an image optimization plugin for WordPress that uses Yahoo! to run its services. With the popularity of WordPress and the plugin — which is at time of posting active on over 300,000 websites — it is safe to say that Yahoo!’s servers were getting taxed to perform the operations on your images. In fact they were getting taxed so much that there is concern that the server load is too much for Yahoo! to continue with the service it offers. It is time to look for alternatives …

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Create Promotions on WordPress, using WooCommerce

1 Comment / Blog, Design, Plugins, Simple Shop, Web Marketing, WordPress / By Dan Zarzycki

If there is one thing that digital technology and statistics have told us, it is that people love a good sale. This is why we have created this post to help you Create Promotions on WordPress, using WooCommerce. You can be sure that WooCommerce like other software updates constantly so we have included some links for reference. 1) There is satisfaction in finding a sale and internal justification that it was right to buy. “I didn’t need a new television, but it was 50% off and better than my previous television” 2) There is the immediacy of purchase. A panic. …

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How to test performance of a WordPress website

Leave a Comment / Blog, Conductor, Design, Development, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

It is January of 2022, and gyms everywhere are filled with people and their New Year’s resolutions. There is no more inspiring time to get in shape! But your body is not the only thing that might need to lose a few pounds. Your website(s) can use some trimming as well. This is always the case as there are always ways to optimize code, reduce requests, and get your site loading faster on mobile devices and desktops alike. Learn how to test performance of a WordPress website using GTMetrix, Screaming Frog, and WordPress plugins and learn how to interpret some of the …

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11 WordPress real estate website ideas to rank on Google

3 Comments / Blog, Design, Development, Plugins, Web Marketing, WordPress, WordPress Real Estate / By Dan Zarzycki

You can’t compete with Zillow. Forget about tackling Trulia. It is frustrating to perform a Google search only to find that the first three pages of real estate searches have nothing but links to these juggernauts. So how do you make a real estate website optimized for the front page of Google? You have to bypass the sterile and generalized content of these major players and do more creative things with your WordPress website. Here are some real estate website ideas to optimize your website for SEO and make your website better than the local competition.

17 WordPress eCommerce SEO tips for selling more products

5 Comments / Blog, Design, Development, Plugins, SEO, Simple Shop, Web Marketing, WordPress / By Dan Zarzycki

Get your front-of-house product on the front page of Google Having an eCommerce website that is not optimized for Google is like having a store without a sign, window, or door. The products are there, but there is no way for a prospect to find your content. Read on to learn eCommerce SEO tips for selling more products. The web is the place to sell your product. The web is the first place someone may look for a product, whether physical or digital. This may be to find a local product offering or to purchase a product at a better …

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Case Study: Avery Gardens (Modern Business Pro + Conductor)

Leave a Comment / Blog, Design, Development, Modern Business Pro, Plugins, SEO, Web Marketing, WordPress / By Dan Zarzycki

How a gardening business owner used Modern Business Pro and the Conductor plugin to make a WordPress website with room to grow. Avery Gardens is a gardening business and landscape maintenance business based in the United Kingdom with a strong client base and great work ethic. The owner wanted a site that brought attention to the accolades and professional work of his company. He turned to the Modern Business Pro WordPress theme and the Conductor plugin to solve this problem. Take a tour as we show you how he used these tools to build his site.

The Five Second Elevator Pitch – Choose the Right Website Layout.

2 Comments / Blog, Conductor, Design, Web Marketing, WordPress / By Dan Zarzycki

Your website is the five second elevator pitch. From the time someone clicks “Go”, you have, on average, five seconds to make a lasting impression. Knowing this, you will understand that it is important to have everything properly organized. If you had five seconds to win that promotion or pitch that idea with an exec, you would have your thoughts consolidated and organized. Having the proper page layout will help to get people the pertinent information on your site and grab them emotionally. There is a sweet science to choosing a page layout on your website, along with templates to …

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Good Foundations: How to build a WordPress real estate website

Leave a Comment / Blog, Design, Development, Plugins, Web Marketing, WordPress, WordPress Real Estate / By Dan Zarzycki

Brrrrrrrrr. Winter is coming and it is getting cold. If you are a real estate agency, this can also be a cold time for the phones as well. But there is always a need for homes. If your current WordPress real estate website is operating on all levels, managing the tougher times of the year is a cinch. If not, we have plenty to share to help set up your WordPress real estate website. Whether you are building a real estate website for the first time, have WordPress MLS integration questions, have an existing website, are a realtor, or want some tips …

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