Visual media is the key to conversion. It’s a fact. The more images and videos you have on a website, the more emotion and interest you will elicit out of your audience and the more conversion you will receive. Slider images are a great way to provide an initial wow factor as people view your […]
Add a slider to the home page of a WordPress website Read More »
A landing page can be a lot of different things. A landing page can be the introduction to your product. It can be the space where a user makes like Fry from Futurama and proudly proclaims, “take all of my money.” It can simply be a vehicle to gather leads via email. As a WordPress user,
Best WordPress Landing Page Design: Tips and Tools Read More »
2014 was a year of new design decisions. iOS7 and Windows 8 tablets helped popularize flat design and websites became far more visual. Publications began organizing articles and content in new and fun ways. Simultaneously, websites with large landing page designs became the staple for businesses selling digital goods and services. Seriously. Think about all
Web Design Changes and Updates in 2015 Read More »
In celebration of the 66th episode of our SEO Lunch series, the team at Slocum Themes decided it was time to make a blog post about the negative changes to Google Authorship, what to do to optimize your content creation in it’s wake, and simply what Google Authorship is!
Google Authorship is the Devil – SEO Lunch Read More »
A DOT COM is one piece of a brand’s puzzle. Add social media buttons to that website, and you have personalized the experience for the customer. Most websites have links to their various social media channels in the header, footer, or sidebar so that it is always easy for users to check out their Facebook,
How to Add Social Media Buttons to a WordPress Website Read More »
Digital marketers will often speak to the power of a good email campaign. After all, PR is becoming a much greater focus on the modern market than traditional advertising. When was the last time you saw an effective banner ad?? Getting personal and reinforcing the power and benefits of the brand on a personal level
How to add a WordPress Newsletter using Gravity Forms Read More »
I swear. Every time a new Google update comes out, it is like the zombie apocalypse. Only this one’s a silent killer. Business owners and bloggers freak about the changes and how their website could have been compromised. It is very true that Google changes quite often. But fear not. If you are a business
Optimize WordPress SEO for Google Panda 4.0 Read More »
The first step to increasing your conversions and lead generation is to setup a specific landing page. The concept is simple: Remove the distraction and focus the visitor of the page on your product and value proposition. However, there’s all of that distraction surrounding your content. This is going to hurt our chances to convert
How to setup a landing page in WordPress Read More »
The Slocum team is happy to announce a new feature across our latest set of premium WordPress themes. One of our favorite contact form plugins is Gravity Forms and leveraging it’s easy to use MailChimp add-on. Since MailChimp is our favorite e-mail newsletter publishing platform we decided to bake in support for both in our
Responsive MailChimp Signup Gravity Form Read More »
